The workshop that was co-organized by the Greek Electronic Commerce Association - GR.EC.A. along with SiEBEN, which took place on Thursday, November 24, 2016 at the premises of the Greek Management Association - ΕΕΔΕ, was successfully held. More than 60 members of the e-commerce market attended this workshop which had as main title:
"Transforming the online customer experience by using data analytics and enhancing customer profiling!"
Participants had the opportunity to learn and exchange views and experiences with SiEBEN's and IBM's qualified personnel, on topics such as:
- eCommerce trends to be dealt with, in 2017
- How to create the right ecosystem for your eShop
- How to improve the online customer experience
- The use of data, through analytics, in order to increase sales and profitability
See a video from the event here.