ICAP Group is a fast growing B2B Services Group, with leading presence in Southeastern Europe, via 16 overall subsidiaries, in Greece, Romania, Bulgaria, Serbia and Cyprus. Today, ICAP Group boasts 1.300 employees and employs more than 2.500 employees working at its clients’ premises, through the Employment Solutions Business Line.
ICAP Group trusted Marera, the integrated digital marketing platform of SiEBEN, in order to fully automate personalized communications (via email) with their customers.
More specifically, Marera - addon of Microsoft Dynamics CRM - and the module Marera Campaigns, which the company already uses, enable both customer segmentation based on dynamic criteria and customer profile update through personalized communications and customers’ interactions; thus achieving a complete picture (360o).
Argiris Kaldiris, Marketing Senior Manager of ICAP Group, stated “It has been a pleasure to have such a successful and effective cooperation with the project team of SiEBEN that used their expertise in integrated digital marketing solutions and offered a tool of personalized communications fully covering our needs.”