Schneider Electric, with presence in more than 100 countries, has been operating successfully in the Bulgarian market for more than 45 years. The Group invests in R&D in order to sustain innovation and differentiation, with a strong commitment to sustainable development.
In order to better get to know its B2B customers, and in particular the electricians & automakers, to identify them with their purchasing behavior and to increase their loyalty, Schneider Electric Bulgaria decided to launch a loyalty program exclusively for this segment. The company chose SiEBEN to implement the project and Marera, the Loyalty & Customer Profiling Platform, which is designed to secure your existing clientele, provide enhanced reach and accurate customer pinpointing, in order to identify the best customers. It also allows in-depth segmentation of customers, using different criteria (demographics, or sales) to achieve personalized communication. The Company’s choice was based on the successful implementation of the B2B loyalty program that had been preceded by SiEBEN in Greece.
In order to meet the Company’s needs, SiEBEN undertook the collection of the purchases made by these professionals from its official distributors, while Marera gives the ability to match the purchases with the reward points, to communicate with the members (by email, SMS or push Notifications) and to redeem the available points.
A Microsite & a Mobile App (iOS & Android) were also developed to provide immediate feedback to the members and to support the Loyalty program, which are feeded and feed Marera with information about the members and their status. Through these platforms, members can also choose the gifts they want to redeem with the points they have already collected.
Furthermore, Marera offers a wealth of reporting to the Company, that allows the evaluation of the loyalty program, the products chosen by customers, and the effectiveness of communications made to the members.
The solution chosen by the company encourages sales increase, customer loyalty over the brand, and better insights about its customer behavior and preferences.